Influencer marketing is a powerful marketing channel for businesses, enabling them to reach wider audiences and find new customers in new and creative ways.
Glush has been working with influencers for quite some time, creating unique campaigns that generated incredible results. These have now become an integral part of several brands' marketing strategies.
Before the internet, the power of influencer marketing rested solely in celebrities' hands. The reach for this new class of influencers may be smaller, but their engagement rate is significantly higher, and the trust factor is astronomically higher for the up-and-coming purchasers of the future.
Nano, micro, and macro-influencers typically have a much stronger relationship with their audience than brands and will only vouch for products and services they love to retain their status as a trusted source of information to their loyal fan base.
As a professional influencer marketing agency, Glush creates strategies that will not only suit your budget by selecting the correct type of influencers (having in mind their following, niche and suspicious followers) but also suit your goals, whether it is to generate brand awareness or to increase sales.
Once the right influencers have been selected and confirmed, we’ll liaise with them to ensure the strategy created is followed and will monitor each performance individually to understand which influencer is adding value to your business and helping you reach the goals previously set.
A detailed report is created at the end with the relevant KPIs, so you can learn more about your campaign and the results achieved.
Building Brand Awareness
Working with influencers means your brand’s name is getting in front of thousands of people who may have never heard of it before. They’re learning about your brand from someone they trust, meaning they’ll be more ready to learn about your company or follow you on social media.
Attracting A New Target Market
If you’re looking to expand your audience, there’s no better way than working with an influencer. Influencers are often protective of their audiences because they’ve worked hard to grow their following and earn their trust. However, if you work with the influencer to create a strong campaign plan, they can help you reach a new market.
Facilitating Lead Generation
Finally, influencer marketing can help you get more leads and customers. Depending on what you sell, you might want your influencer partnership to move their followers toward a nurturing campaign so they can get to know your brand better. Or, you could send them directly to your e-commerce shop to start making sales.
All the most asked questions in one place. If you still have any further questions, don't hesitate to contact us.
We work with nano, micro, and macro-influencers, selecting the right type based on your budget and goals.
We consider various factors such as the influencer’s following, niche, and credibility, as well as their engagement rate and the number of fake followers, to ensure they align with your brand and objectives.
Goals can range from generating brand awareness to increasing sales, and we tailor our strategies accordingly.
We liaise closely with selected influencers to ensure they adhere to the strategy and guidelines set for the campaign.
Yes, we provide a detailed report at the end of each campaign, outlining the relevant KPIs and results achieved.
Success is measured through various KPIs, such as engagement rates, reach, and ROI, among others.
Our comprehensive approach ensures that your influencer marketing campaign is both effective and efficient, tailored to your specific business goals.
Yes, we offer flexible pricing options, including special packages and discounts for long-term commitments.
Yes, we can manage campaigns across various social media platforms to ensure a cohesive brand message.